Incredible India
24.07.2013
International marketing campaign by the Government of India to promote tourism.
Incredible India
Incredible India is the name of an international marketing campaign by the Government of India to promote tourism in India in 2002 to a global audience.
Atithi Devo Bhava - Guests are like God
In 2008, the Ministry of Tourism launched a campaign targeted at the local population to educate them regarding good behaviour and etiquette when dealing with foreign tourists. Indian actor Aamir Khan was commissioned to endorse the campaign which was titled 'Atithidevo Bhava', Sanskrit for 'Guests are like God'. Atithidevo Bhava aimed at creating awareness about the effects of tourism and sensitizing the local population about preservation of India's heritage, culture, cleanliness and hospitality. It also attempted to re-instil a sense of responsibility towards tourists and re-enforce the confidence of foreign tourists towards India as a preferred holiday destination. The concept was designed to complement the ‘Incredible India’ Campaign.
Aamir Khan's Incredible India commercial - 1, 2
15.01.2009
Aamir speaks out against harassment of foreign tourists and vandalism of our ancient monuments.
Aamir Khan's Incredible India TV CF 2010
28.03.2010
Aamir Khan Incredible India 2010. Atithi Devo Bhava.
Incredible India - Shoe Seller
25.04.2010
Part of the Athithi Devo Bhavah Campaign featuring Hindi superstar Aamir Khan. The commercial exhorts stakeholders not to forget the Indian ethos of 'Guest is God'.
Incredible India - Which side are you in?
06.12.2009
Part of the Athithi Devo Bhavah Campaign featuring Hindi superstar Aamir Khan. The commercial exhorts stakeholders not to forget the Indian ethos of 'Guest is God'.
Incredible India - Sikh saves a Tourist
24.08.2011
Amir Khan gives respect to Sukhwinder Singh for being a hero.
Brave Sikhs... the Strength of the Weak! Always there to lend a helping Hand!
Athiti devo bhavah [Athiti devo bhavaḥ] (English: 'The guest is God' or 'Guest become God') is a Sanskrit verse, taken from an ancient Hindu scripture which became part of the "code of conduct" for Hindu society. Atithi devo bhav regards a procedure of the Host-Guest relationship. Recently it has also become the tag line of India's Ministry of Tourism's campaign to improve the treatment of tourists in India; the Indian version of Peter Drucker's customer satisfaction slogan, 'The customer is king'.
