President Launch the IEC Campaign against Malnutrition
24.07.2013
Rashtrapati Bhavan, Times of India, 19-20 ноября 2012 г.
President Launch the IEC Campaign against Malnutrition
Rashtrapati Bhavan New Delhi
These are inhouse videos developed in Rashtrapati Bhavan, New Delhi India.
часть 1-я
часть 2-я
часть 3-я
часть 4-я
President launches campaign to combat malnutrition
NEW DELHI: President Pranab Mukherjee on Monday said malnutrition figures are a wake-up call for the country to take up a concerted drive to ensure good nutrition and health for children and their mothers.
He launched a nationwide mass communication campaign against malnutrition, an initiative of the Women and Child Development (WCD) ministry.
Speaking at the launch, Mukherjee said the data of undernutrition was of concern. "Utmost priority must be accorded to prevent undernutrition, as early as possible, across the life cycle, to avert irreversible cumulative growth and development deficits," he said.
The campaign will be rolled out in four stages. The first stage will aimed at creating awareness on symptoms of malnutrition for eight weeks, stage 2, spread over six weeks, gives a clarion call. Stage 3 includes key messages on basic critical practices for maternal and childcare to prevent from malnutrition. Stage 4 will inform the public about acquiring services and Mother Child Protection card.
Actor Aamir Khan is the face of the campaign. He will connect with people and spread awareness about malnutrition and simple ways of preventing and reducing it. Messages on infant and young child feeding and caring practices will be sent out through advertisements, including on TV, radio and newspapers, in 18 Indian languages.
Khan called his engagement and involvement in shaping the campaign as a great learning experience as this was not an easy communication. "If our children are not healthy then we start on a back foot," he said.
WCD minister Krishna Tirath said the campaign would create greater sensitivity for women and children in the society. The fight against malnutrition should reach from anganwadi centres to each family and persons. She was confident the campaign would emphasise policy change and help in preventing and eradicating malnutrition in children, adolescents, pregnant and lactating mothers.
Комментарии