Aamir Khan joins hands with Women and Child Development ministry to fight malnutrition
4.12.2013
dailymail.co.uk, 19 ноября 2011 г.
Aamir Khan joins hands with Women and Child Development ministry to fight malnutrition
His television show is no longer on air, but Bollywood actor Aamir Khan is in no mood to give up his crusade for social change.
On Monday evening, Khan stepped out to join the campaign against malnutrition in children.
The actor has been roped in by the ministry of women and child development to be the face of the movement over the next one year.
He, along with lyricist and ad guru Prasoon Joshi, has produced close to 40 short films and advertisement for radio, print and television in 19 different languages to connect with the aam admi and spread awareness against malnutrition. Khan has offered his services pro bono.
This campaign was launched by Khan on Monday in the presence of President Pranab Mukherjee, HRD minister MM Pallam Raju and women and child development minister Krishna Tirath.
Although the actor's pitch for the cause at the launch was simple but heartfelt, one couldn't help but notice the perfect timing of the launch of the campaign as Khan has his next big film Talaash slotted for release on November 30.
While his penchant for pulling off stunts relevant to the plot of his upcoming movie or television show is well known, the malnutrition campaign, though unrelated to Talaash, did manage to generate a positive buzz for the actor, quite similar to what his show Satyamev Jayate did for him.
Speaking to a packed hall at Vigyan Bhawan, Khan said, "Almost every second child in our country is stunted because of chronic malnutrition.
As a nation we aspire to be a super power, but that will not happen unless we fight to give our children a healthy life.
If you love your country then you have to join this movement." Malnutrition among children and women has been a grave concern for the country and it was the decision of the Prime Minister's Council on India's Nutrition Challenges that one of the best strategies to combat the problem of malnutrition, would be to educate and empower the families and mothers on better care of their children.
This major publicity campaign, which will cost the government close to Rs 160 crore, will be rolled out in four stages -creating awareness on symptoms of malnutrition, urging everyone to join the movement, speaking about basic critical practices for maternal and child care as prevention from malnutrition and lastly, inform the public about acquiring services and Mother Child Protection card.
By RITIKA CHOPRA
Комментарии